who we are

The vision for the brand came from being a shopper myself, not just an avid shopper (which I am) but a professional shopper, a stylist, a creative director, and a designer. 

I noticed that there was a huge gap in the quiet luxury space. A void that I felt was important to fill. Classic, iconic, and limited edition styles should be accessible to people who love, well-made, classic, iconic and limited edition fashion.

That's who we are. 

We care about style — style that doesn't fade tomorrow but transcends through a lifetime until it's worn out and maybe then, it's deliciously worn in. 

We care about price point in this particular space. As taboo as it is to talk about money, it drives all of us and we want the women shopping our brand to walk in and love the product, and can afford it! 

Not to mention, at the regular program, we’ll never make more than 300 items per style. That way we don't make what we can't sell, and what you have on, is truly one of a kind.

xx

Eunice H Park
Founder, The Regular Program